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KKW Beauty Out (for now) and Kim’s SKNN came out Say goodbye to your favorite KKW beauty lip liner (the best part of that brand!) And nude lipstick because Kim Kardashian is all about skin now. Today she announced her long awaited skincare brand and it is far from Kylie Skin. It is more concise, “clean,” gentle and, well, expensive.
The goal of the nine-piece launch is to bring home “clinically proven” skincare for all skin types, ages and genders. “Through all my business endeavors, I have inspired my passion for filling the market gap with skillfully crafted and universally preferred products that are performance-driven – and I have created this same drive and approach with me as a legacy skincare brand,” said CEO Kim Kardashian. Said in a statement.
“What started as a diagnosis of psoriasis became a catalyst for my skincare discovery journey, inspiring me to learn more about my skin and how to take care of it,” he continued. “Working with top dermatologists and aesthetists over the years has given me incredible opportunities to learn from their skills – and I knew I had to share my lessons.”
The first SKKN BY KIM drop will launch on the brand’s website on June 21 and we hope Ulta Beauty Soon. Each product comes in refillable packaging to reduce plastics including cleanser ($ 43), toner ($ 45), exfoliator ($ 55), hyaluronic acid serum ($ 90), vitamin C8 serum ($ 90), face cream ($ 85), eye cream. ($ 75), Oil Drop ($ 95) and Night Oil ($ 95). Each refill will be a little more affordable. Cruelty-free formulas promise to keep your skin hydrated, radiant and overall healthy – something we should all focus on.
Recent Coty Inc. Through partnerships, Kardashian is expanding its beauty empire – and this is just the beginning.