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Nicole Kidman is known for many things, one of the top award winning actors. But her hair is a near second. + Curls! That strawberry blonde color! That’s fantastic. This means that Kidman will join forces with Vegamour, a brand that focuses on healthy hair and scalp. Vegamo has announced that Kidman is now an “investor and brand advocate” because the brand is growing worldwide.
“It was not about being the face of the brand or selling products, but being an advocate for a universal-minded lifestyle that prioritizes self-care,” Kidman said in a statement. According to Brand, the actor was looking for a clean and sustainable way for the character to straighten his hair, dye it and revive his curls after damage. He sees Vegamo products as his strands “thicker, fuller and noticeably less icy.” A partnership was born.
CEO Dan Hodgson said in a statement: “We did not look for a partner, but once I met Nicole.” “We align across the board, from the importance of a natural, holistic approach to optimal hair wellness, to our focus on sustainability, biodiversity, social impact and product effectiveness.”
Kidman is working to revive his curl pattern. “When I was younger, I didn’t pay enough attention to my hair, especially considering my career needs,” she said. “I understand that our hair deserves the same attention and care as the rest of our body.” She reached out for three vegan keratin-infused vegamo products to help, including GRO revitalizing shampoo and conditioner.
“My perception of self-care has expanded,” he continued. “I’m in tune with my hair, and all the important elements of my own that affect the health of my hair.”
Another of her favorites is the plant-based GRO Hair Serum, which promises to soothe the scalp and stimulate hair growth. In fact, brand research has shown that hair density increases by 52 percent and decreases by 76 percent. Fans swear they have thick hair in three months. Kidman seems to agree!
We can’t wait to see what the Kidman brand does with more product launches. Will he bring back 90s Carl? A girl can expect.