Louis Vuitton Virgil is launching a series of activations to honor the extraordinary impact of Abloh on luxury brands.
Louis Vuitton and Nike’s “Air Force 1” Virgil Abolo show is currently on display at Greenpoint, Brooklyn. The visual is housed inside a spacious warehouse and will be open to the public until May 31, 2022.
The show has seemed a bit unfocused in recent episodes of Nike and Louis Vuitton. The visual features a hologram floor and sky-blue walls decorated with “LV” and “Virgil” written in the clouds. The inspiration behind the creative cloud comes from the Louis Vuitton Fall 2020 men’s show.
The 47 versions of the Nike “Air Force 1” sneaker at the show have been created in partnership with Nike for Louis Vuitton. Air Force 1 sneakers are displayed on the magnetic wall and the shoes are displayed on the animating holographic display.
In addition, participants will be able to deconstruct sneakers. This will allow fans to see the artistic layers of the shoe, from the sole to the upper, through an interactive 3D station.
Several similar installations will be performed in New York City. Fans will be able to experience installations at Domino Park, Grand Central, South Street Seaport, Aster Place, Columbus Circle, Flatiron Plaza and Gansevoort Plaza.
Later this year, there will be a Brooklyn Museum at the Brooklyn Museum, featuring Virgil’s exhibition, Figures of Speech.